Three Reasons to Keep Your Online Video Short and Sweet
Do you know that the average human’s attention span is now shorter than a goldfish? Thanks to the mobile revolution, the average human’s attention spans has fallen from 12 seconds in 2000 to eight seconds in 2016 (goldfish have an attention span of nine seconds).
Chances are you are spending up to 28% of your time at work checking and writing e-mails. You’re also probably spending over an hour on social media.
That point being made, it’s important that each piece of video on your website or social channels are on the shorter side (15 seconds to a minute). There are over 500 hours of video uploaded to YouTube every minute, so it’s imperative that your video advertisement is short, impactful and engaging.
Here are three reasons to keep your video advertisement short any stage of your ad campaign to keep your viewer’s attention:
Mobile Matters: YouTube is the #2 search engine in the world. More than half of YouTube views come from mobile devices and YouTube on mobile alone reaches more 18-34 year olds and more 18-49 year-olds than any cable network in the U.S. People are usually moving when watching video on mobile, so there isn’t a lot of time to keep them engaged, so keep your videos advertisements on to a minute or under.
Social requires short form: Long form video is rarely shared on social media platforms as viewers expect immediate gratification. If information is not immediate, a potential viewer will quickly click away to trending content or breaking news. Videos on Facebook, Twitter, and other social networks should be kept short and engaging.
Look at the data: According to a Jun Group study, videos that were 15 seconds or shorter are shared 37% more often that those that last between 30 seconds to a minute.