5 Ways to use 360-degree Video In Content Marketing Strategies
You may have heard a lot about 360-degree videos in the past year. Both YouTube and Facebook now allow users to upload and view 360º video onto their platforms.
What exactly is 360-degree video? 360-degree video is a way of capturing video from all directions. When a viewer looks at the video, they can look up, down and all around. A viewer can watch and interact with a video on their computer screen, or can use a headset like Google cardboard to immerse themselves in a 360-degree video experience.
Thinking about using 360-degree video in your marketing strategy? If you are, it’s important utilize the new technology to take advantage of its immersive capabilities. Here are five ways of incorporating 360-degree video into your marketing strategy showcase your business on your website, YouTube and Facebook.
Show off your Product:
What better way to let your target audience experience your product than with a creative 360-degree video? The key here is to create an experience and great story for your audience to let them experience your product in an interesting way. As an outdoor enthusiast, I thought this North Face video was really engaging:
*** If you would like to watch the 360º videos and are not using Google Chrome, please view this blog link in Google Chrome.
Did the video feel like it was only three and a half minutes? It felt shorter to me. The 360-degree experience did a great job of telling a story about the climber’s adventures while showing off the scenic beauty and people of Nepal. Most importantly for Northface, it shows off the brand’s climbing gear and tent. The video certainly had an impact on me. After watching the video, I feel a stronger connection with The North Face brand as I really liked the story they told and how they showed off their products.
Showcasing an Event:
Are you a concert promoter? Maybe an outdoor event company like Tough Mudder? If your business offers exciting and interesting events, then filming your event in 360 degrees will help to engage current and potentially new clients.
Tomorrowland did a fantastic job of promoting their concert event. Their 360-degree video takes you through day in the life of a Tomorrowland concert goer. You experience the camping lifestyle, the concert and its stage, a helicopter ride, and the dancing to the music. The video is engaging, fun, and makes you want to check the event out in real life! The production team also did a great job syncing the music to the video.
If you are a company that offers interesting and exciting events, utilizing 360-degree video to market your company is a no-brainer.
I’ve never really had an inkling to travel to Dubai, but after watching this video, I’d love to check it out.
A great job by Visit Dubai. I’ve seen many aerial shots of Dubai but not a lot of footage from the ground. It was really cool to see Aquadventure Waterpark (:13), the Dubai Aquarium (:17), the Dubai Fountains (:50), and the golf center at 1:02. The aerial time lapse shots provide a unique perspective and it was really interesting to see a time lapse above the clouds.
If you are a hotel, airline, cruise ship, or any other business that can obtain new leads and customers through promoting destinations, then 360-degree video is a must for your brand.
Action and Adventure
If you use sports and adventure to promote your brand, 360-degree video is a great way to let your audience experience activities that they probably won’t attempt in everyday life. Have you ever surfed? Have you ever surfed really big waves? Probably not…and you probably haven’t surfed in Tahiti either.
The World Surf League did a great job promoting their sport and YouTube channel with this 360-degree video:
From the car ride, boat trip, underwater shots and the surfing, it’s no wonder this video has over 18 million views!
News and Documentaries
If you are a news source or documentary film maker, 360-degree video lets news take you to places and do stories like never before. Chances are none of us will ever visit North Korea. ABC News offers a unique perspective of North Korea with this 360-degree video news story: