3 Ways to Grow Your Business with Facebook Live
If you are a company or brand, you’ve probably heard of “Facebook Live.” It’s received plenty of press (good and bad) since it’s been released over a year ago.
While streaming “live” may seem out of the ordinary and even intimidating, if it’s done correctly it can be an effective way to extend your reach to a targeted audience. What better way to reach a targeted audience than the one you already have following you on Facebook?
Beyond raising visibility for your brand and extending your reach beyond your usual content marketing, the following are three reasons to incorporate Facebook Live into your business’ content strategy.
You can demonstrate your product or service
What better way to invite your Facebook followers into your lives by demonstrating your product or service? GreenBlender, a food delivery service that I’ve recently tried, is using Facebook Live to promote their service. GreenBlender delivers “organic ingredients for superfood smoothies” to your house on a weekly basis.
GreenBlender is a great service. Not only do they deliver fresh, unique ingredients to make delicious, healthy smoothies, but they also have a great Facebook page which I “liked” after using the service.
Shortly after “liking” their page, I received a notification at the top of my feed that GreenBlender was “Live” on Facebook. I clicked on the live feed (they produce them daily) to see GreenBlender’s Founder, Jenna, in a kitchen demonstrating how to make a smoothie with a number of interesting ingredients. Here is one of their videos:
After watching the video, I immediately knew who the company founder was and what she believes in. She believes in eating healthy and she believes in the health benefits of a fruit and / or vegetable smoothie. She believes in her service.
What else do you notice from watching this live video? Jenna seems very real and authentic. She doesn’t appear to be reading from a script or teleprompter and she’s just being herself. She’s enthusiastic, happy, and looks healthy.
Jenna has a cheery personality and does a great job of incorporating the GreenBlender brand and service into the instructional video. She promotes the GreenBlender service and also provides the recipe in the description of the video.
Going “live” daily or weekly, live GreenBlender does here, is a great way to keep your product or service “top of mind” amongst your current customers and potential customers.
2. Livestream Around your Events
If you are a company whose business model centers a paid event that you offer, you can create compelling “live” (and then on-demand) content around your events.
Tough Mudder is an event service that is utilizing Facebook Live to engage their audience.
Tough Mudder is doing about two Facebook Live videos a day. In a video they did last week, they did a live video that has 60,000 views and close to 300 likes on that video already. Here it is:
Here is another Facebook live video from Tough Mudder:
The trainer in the second video explains to viewers that in order to be successful in a number of Mudder courses, they have to train the upper body and develop agility and grip strength. The two trainers on the live video go through a number of exercises to show how to develop upper body strength for the Tough Mudder event.
These Facebook Live videos are great ways of showing your customers that you care about their health by offering advice on how to train and get your body ready for the events. That type of free offering can create strong customer loyalty and advocacy for any product or service.
These videos are also cost effective. This video requires just one camera and a strong internet connection. After the live stream is over, the video remains on demand within the Facebook feed and video page.
By going “live,” it adds an element of excitement. Viewers get the sense that anything can happen and it’s cool to know that the video is happening “Right Now.” In addition, Tough Mudder has over 4 million “likes” on Facebook, meaning they can get a potential 4 million viewers to their video.
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